Local SEO is an emerging discipline that has a high demand in a growing market. Local internet marketing is very similar to old school SEO, but with a slightly different focus. Keyword research, a good offer and high visibility are all important factors for a local business, and Google Places plays an important role in this picture.Media Changes Cause UpsetOver the last decade there has been a gradual shift from traditional media to online media. Now that we are into the second decade of the 21st century, that change has almost eliminated media like the Yellow Pages and created a dilemma for some businesses.As a local SEO services provider I hear business owners complain about being inundated by telemarketers selling local search optimization. They’re confused because quoted fees range from a few hundred up to $1,500 + monthly maintenance fees. To help understand why, realize that some of these local marketing people are only skimming the surface in their understanding of how deep the rabbit hole goes regarding Google Places and local search marketing.Google places has become almost as important as your website when it comes to attracting new business. Connecting the dots in local SEO is a science that needs constant upgrading to stay current, so an informed service provider will be key to your success in this area.Important Points for Google Business LocalGoogle Places optimization is different from traditional SEO in a number of respects. For instance, instead of looking for relevant content, the search bots look for confirmation of a physical address. Things like your address, phone number, zip code, neighborhood and other local identifiers are used to lock down your location. Here are a few helpful tips when claiming your Google Places profile.
Accurate company contact information
Registered company name in the title only
Keywords in the 200 character company description
No keyword stuffing
Only choose from provided categories (no custom categories)
Your company information on local business directories
10 Pictures and 5 Videos
Hours of operation
Coupons
Fresh information on the mini blog every week or so
Reviews
Local SEO for your main websiteOne of the best marketing investments you can make right now is to hire a Local SEO services provider with a proven track record. A company who knows their stuff will be able to optimize your website for a number of important keywords. Commercial intent keywords with good traffic volume will be your primary target. Then a strong call to action will help convert those visitors into buyers.Hiring a Local Marketing CompanyIf local SEO is on your mind right now, call for a free consultation. We will help you determine the most effective approach and design a marketing plan to fit your budget. Call 1-800-946-4820 – Dwain Berlin – Virtual Anchor SEO
How to Apply Local SEO to Google Places
Digital Marketing And Its Importance
Undoubtedly, the new and smart strategies for the businesses are the need of the hour. The market is now full with small and large scales business, thus the biggest challenge that both the consumers and producers both have to face is the presence of different brands selling the same product. For example, if you go to a store for buying dark chocolate, you can easily find 6-7 brands selling the dark chocolate even at the same price. This is the level of competition, which producers are facing these days. Therefore, to make your product recognized by everyone it is important to standout your business presence in the online world with smart digital marketing tactics.What is Digital Marketing?Digital Marketing is a broad term that includes advertising, promoting, and strengthening the online presence of businesses through digital platforms. Some of the digital tactics that fall under the umbrella of ‘Digital Marketing’ are digital advertising, email marketing, content marketing, pay-per-click, online brochures, and more. Unlike other offline marketing efforts, digital marketing allows getting accurate results in real time. For example, if you put an advertisement in the newspaper, it is nearly impossible to estimate how many people flipped to that page and paid attention to that ad. While with digital marketing, you can easily measure your ROI of any aspect of your marketing efforts. According to Crux Creative Solutions Private Limited, one of the best online marketing agencies in Delhi NCR is here to explain why digital marketing has become so important.Website Traffic: As discussed above, it is very difficult to understand how people are engaging with your brand through offline marketing. While online marketing helps you in identifying trends and patterns about how people are behaving with your brand. Hence, you can make better strategies in the future to attract more and more consumers to the website. Not only can this, with digital marketing you get the exact number of people who have viewed your website’s homepage in real time by using digital analytics software. These stats help you in deciding which digital strategies to continue and which to stop using.High Visibility on Search Engines: Search Engine Optimisation is another powerful digital marketing strategy that offers a variety of benefits to the business owners. As discussed, there is tough competition between the brands in the market. When we search any service on the search engine, we get 100s of results. Naturally, we believe in the top five searches because they are the most reliable website links according to Google. Thus, by optimizing your website content through digital marketing strategies, you can reach to more online buyers.Content Performance: Online marketing lets you estimate your content performance. Let us understand this with an example, imagine you have delivered pamphlets and posters to a different sector of societies. The problem is that you have no idea how many people opened those posters or threw it in the dustbins. Now imagine that you have that same poster on your website. You can exactly measure how many people clicked that poster, how many closed that poster and the details of those who clicked the poster. This not only informs how engaging is your content also generates leads for your website.Digital marketers at CRUX, the renowned digital marketing agency in Gurgaon offers the best campaign plans with excellent planning, adaptable strategies, and precise execution to cater to the needs of clients. After Fujifilm, Sony, Quantum Naturals, Park Hospital, and many more, we would love to have you in our client’s list. Our set of services includes creative designing, SEO development, web development, content marketing, and more.
Affordable Cycling Wear
Sports wear today is a market in it’s own. The designs, styles and materials that are being used in manufacturing sports gear makes the sport all the more interesting. Cycling is one such interesting sport and cycling gear today is definitely sleek and stylish.Cycling shorts are not just any shorts they are a style statement! These shorts are lined with G-tex chamois padding that is anti-bacterial and is also a shock absorber. They are light weight, flexible, elasticised and give complete freedom of movement. Cycling jackets are created to suit all weather conditions, they are light weight and are made of micro fibre that keeps you dry in the summer, it’s water proof thus keeps out the rain and the lined material keeps you protected from the wind and cold. Cycling jerseys may be sleeveless or with sleeves depending on the needs of the biker, they have a number of pockets that come in handy on long trips or while hiking. Even the zips are adjustable to provide absolute comfort.Other cycling wear like cycling gloves and other accessories are important for protection and are also stylish and trendy. They fit the parts they are meant for perfectly and their styles and colours make the gear look all the more appealing.The importance of cycling wear has been explained above however another important aspect is whether they fit into an individuals budget! Deko cycling offers cycling gear at competitive prices without compromising on the quality in any way. Their products are reasonably priced and thus a cyclist need not compromise his safety for over priced items. Safety is the first priority for every sports person and thus Deko strives to provide that basic right to people by cutting down on prices while maintaining the quality and standard of the product.Deko products are designed to give you technical cycling clothing at extremely competitive prices. From the fabrics used in our garments to the finished article each product is produced to exacting standards and tested in house to ensure they don’t let you down. It’s because there are no middlemen in our supply chain that we can keep our prices low, we import direct for the factory then deliver directly to you.The contract made by you on-line with us incorporates these terms, which shall prevail over any and all terms, proposed by you. You should not proceed with your purchase until you have read and agreed to these terms.
Opt For Preventive Care To Reduce The Cost of Healthcare
People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.
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What is Preventive Care?
Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.
Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.
People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.
What are the Preventative Care Services?
Here are some of the examples of preventive health care services, along with their frequencies. ·
Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.
· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.
· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·
Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.
· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.
Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.
Why Should Patients Opt for Preventive Care?
Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.
Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.
Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.
Impact of Preventive Care Cost on Health Care Costs
Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:
· Heart diseases
· Cancer
· Stroke and
· Chronic lower respiratory diseases
Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.
Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.
However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.
When and What Preventive Health Care is the Most Suitable?
A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.
Conclusion
Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.
Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.